Graphic Design Portfolio

With over 8 years of experience working with both small and large companies, I have created thousands of digital assets, designed website applications and UI layouts, maintained brand guidelines, coordinated marketing campaigns, managed social media, and copywrote and formatted medical publications. 

Types of Work:

• Branding and Design Asset
• Social Media and Marketing
• Product Design
• Analytics and Publications
• Art & Illustration Examples

Overview: At Michigan Medicine’s Overdose Prevention Engagement Network (OPEN), I managed digital content design for both social media and YouTube. I led the branding, editing, and publication of over 40 educational webinars designed to support continuing education for Primary Care Physicians across Michigan. In parallel, I designed and scheduled branded campaigns across Instagram, Facebook, and LinkedIn to support institutional goals and engage diverse audiences.

Problem: OPEN’s original Instagram grid lacked creative direction and was not compliant with WCAG accessibility standards. On YouTube, the channel was underutilized, had minimal branding, and was receiving fewer than 100 impressions per month, limiting its impact as a tool for outreach and education. 

Your Role:  I was the main designer and strategist for OPEN’s YouTube and Instagram grid. I created the visual identity for both platforms—including branded templates, intro/outro animations, thumbnail designs, and structured metadata. I also edited and uploaded all training videos, developed descriptions and hashtags, and collaborated with the team to repurpose this content into accessible, educational materials for providers and people with substance use disorder (SUD). 

Process: For social media, I designed a new accessible, branded template system aligned with Michigan Medicine’s style guide and OPEN's branding. I then coordinated with my fellow communications specialist on copy and scheduling and created custom graphics tailored for each platform’s dimensions and audience.
For YouTube, I standardized video structure and branding, recorded and edited each training for clarity, and created a templated system for thumbnails and descriptions. I tracked analytics to monitor growth and improve performance over time, while ensuring ADA compliance for captions and visual contrast. 

Outcome:  The redesigned social grid improved brand consistency, accessibility, and engagement, helping OPEN reach a broader audience with its educational content. On YouTube, impressions grew from under 100 to over 1,000 per month organically. The training videos I edited and branded are still in use today as continuing education resources for providers, fulfilling critical CME requirements and expanding OPEN’s reach as a trusted leader in opioid prescribing education. 

Overview:   At Michigan Medicine’s Overdose Prevention Engagement Network (OPEN), I led the visual design of internal and external email communications as well as PowerPoint presentations. My work supported institutional messaging, provider education, and cross-departmental outreach by ensuring each visual asset was clear, accessible, and brand-aligned. 

Problem:   Emails and presentation materials lacked visual consistency, accessibility, and professional polish. Emails were not always optimized for readability or mobile use, and PowerPoints relied heavily on dense content without a visual hierarchy—resulting in lower engagement and difficulty communicating complex information effectively. 

Your Role:  I was the communications specialist on these initiatives, collaborating cross-functionally with clinicians and program managers. I used Asana to manage timelines and workflow across multiple departments and Constant Contact to format, design, and schedule email communications. For presentations, I developed templates and visual frameworks that adhered to Michigan Medicine’s branding standards. 

Process:  For emails, I designed branded templates, wrote and edited copy, formatted announcements, newsletters, and event outreach materials using Constant Contact, Canva and Adobe Illustrator. I emphasized clean layouts, accessible formatting, and responsive design.

For presentations, I built and redesigned PowerPoint decks with clear visual flow, high legibility, and branded iconography, supporting internal and clinical presentations. My design process focused on translating dense information into clear, compelling slides that enhanced speaker confidence and audience comprehension. 

Outcome:  My visual updates led to improved internal engagement and streamlined workflows for both email campaigns and provider education. Email readability and click-through rates improved thanks to optimized formatting in Constant Contact. 

The PowerPoint templates I created are still used across teams, providing a consistent and accessible framework for continuing medical education and outreach. Through Asana, I maintained alignment across stakeholders and ensured timely, high-quality deliverables. 

Overview:  As the lead designer and coordinator for TRUiC’s social media and YouTube branding efforts, I developed and executed cohesive visual campaigns across multiple platforms, including Instagram, Facebook, LinkedIn, and YouTube. My role combined design, strategy, and content planning to align brand messaging with broader marketing objectives, increase engagement, and create a more unified and professional digital presence. 

Problem:  When I joined the TRUiC team, the company’s social media and YouTube presence lacked visual consistency, strategic scheduling, and cohesive branding. The social media grid was visually disjointed, with inconsistent use of brand colors, typography, and voice. Meanwhile, the YouTube channel had no clear thumbnail strategy or visual identity, which impacted click-through rates and audience recognition. 

Your Role: 

• Led creative direction and implementation for social media visual strategy
• Designed custom graphics and thumbnails using Adobe Illustrator and Photoshop
• Wrote and edited engaging copy tailored to each platform’s audience 
• Scheduled posts using tools like Hootsuite to optimize timing
• Established a consistent visual system for YouTube thumbnails and profile branding
• Collaborated with video producers and marketing staff to ensure cross-platform alignment

Process: 

• Audit – Reviewed existing social and YouTube content to identify inconsistencies in visual style, tone, and branding.
• Brand Alignment – Worked with the marketing team to refine brand guidelines for digital use, including a defined color palette, typography rules, and image treatments.
• Template Development – Created modular design templates for Instagram grids, stories, and YouTube thumbnails that allowed for efficient content production while maintaining brand consistency.
• Testing and Optimization – Monitored performance metrics (engagement, click-through rates) and made iterative design updates based on analytics and user feedback.
• Systematization – Built a content calendar and file organization system for the marketing team to maintain consistency after my departure.

Outcome:  My work led to measurable improvements across TRUiC’s digital platforms, including increased follower growth and engagement on Instagram, as well as improved click-through rates on YouTube due to the introduction of a cohesive thumbnail system. The updated branding contributed to a more polished, professional presence that supported broader marketing goals like brand recognition, lead generation, and audience retention. Many of the foundational design elements I created—such as the profile logo and thumbnail layout—remained in use even after a visual refresh, demonstrating the lasting impact of my contributions.