Graphic Design Experience

 Article I contributed to for The Really Useful Information Company (TRUiC) outlining the key steps to creating a packaging design logo for your company. 

A marketing email I composed for The Michigan Opioid Collaborative team (now known as OPEN) which showcases upcoming events and resources. This email layout increased participation for our webinars.

Results from the email marketing campaign I started at the beginning of 2023 for the OPEN team. This campaign increased participation for webinars and OPEN Programs.

Wrote and designed the layout of one of the brochures for The Michigan Opioid Collaborative team (now known as OPEN)  on their offered services.

Wrote and created this flyer for an educational training for MI providers on Alcohol Use Disorder (AUD) for The Michigan Opioid Collaborative team (now known as OPEN).

 Developed a digital educational publication for the OPEN team at Michigan Medicine, including graphic creation, content review, and layout design to enhance clarity and engagement. 

Helped design the Learn the Facts: Naloxone brochure and kit it would go into. These kits would be used at events and sent to businesses, hospitals, and medical centers to help educate staff and patients.

I designed an informational decal for a Naloxone vending machine at Michigan Medicine. Dimensions are 28 3/4" H x 15 3/4" W. This is a picture of the free Naloxone vending machine with the new decal on it.

I worked with the OPEN team and project coordinator to design the sticker for our safe storage locking bottles.

At OPEN, I coordinated and designed social media campaigns to support institutional priorities and engage diverse audiences. I created branded graphics, developed clear and informative messaging. By aligning visuals and copy with communication goals, I helped increase visibility, drive engagement, and maintain a consistent voice across Michigan Medicine’s digital presence. 

I coordinated, scheduled, and designed social media campaigns across platforms like Instagram, Facebook, and LinkedIn, ensuring cohesive branding and messaging for TRUiC. From concept to execution, I developed visually engaging content, wrote compelling copy, and used scheduling tools to optimize post timing and audience reach. My work helped drive engagement, increase followers, and support broader marketing goals through consistent, well-planned campaigns. 

I designed and formatted internal and external email communications for Michigan Medicine, ensuring each message was visually cohesive, accessible, and aligned with brand guidelines. Working closely with content and communications teams, I translated key information into clean, engaging layouts that improved readability and audience engagement across departments.

I designed PowerPoint presentations for Michigan Medicine providers, creating clear, visually engaging slides that effectively communicated complex medical information. My focus was on maintaining brand consistency, enhancing readability, and using design elements to support key messages—helping providers deliver presentations with confidence and clarity to both clinical and public audiences. 

I designed custom thumbnails and developed cohesive branding for a YouTube channel, creating a consistent visual identity that enhanced recognition and viewer engagement. By applying design principles such as hierarchy, color theory, and typography, I ensured each thumbnail captured attention while reinforcing the channel’s brand. My work contributed to a polished, professional look that helped increase click-through rates and support overall channel growth. 

I branded and edited every educational webinar recorded for OPEN at Michigan Medicine, which included over 40 trainings. These videos were created for Primary Care Physicians across Michigan to give them continuing education credits, which they are required to obtain every year. It was a great learning experience, and during my time with this team, their YouTube channel grew from less than 100 impressions per month to over 1000 organically.

I led a complete website redesign for Startup Savant, starting from the ground up. After the initial design was implemented, the project shifted direction about a year later, requiring an updated approach. My responsibilities included creating wireframes, planning user experience flows in Figma, developing CMS assets, and designing all graphic elements to ensure a cohesive and engaging site. 

 Startup Savant is a TRUiC-owned website focused on guiding entrepreneurs through the process of forming their own LLCs. I designed responsive web layouts tailored for this platform, ensuring seamless performance and visual consistency across desktops, tablets, and mobile devices. My work emphasized user accessibility, clarity, and an intuitive experience to support readers at every stage of their business journey. 

 This concept piece was part of the initial redesign exploration for the Startup Savant website. Although the team ultimately chose a different direction, this phase allowed me to experiment with layout structure and visual hierarchy while maintaining a responsive mindset—designing specifically for tablet dimensions to ensure a flexible, user-friendly experience across devices. 

During my four years at The Really Useful Information Company (TRUiC), I gained extensive hands-on experience in branding and digital design. I led the design of a new logo, developed a cohesive color scheme, and created user-friendly UI/UX designs using Figma. Working closely with cross-functional teams, I contributed to a wide range of projects, ensuring that visual and user experience elements aligned with business goals and enhanced overall usability. 

I helped to design and develop a responsive WordPress website for OPEN, featuring event listings, a tagging system, contact forms, and comprehensive organizational information. The site was optimized for user experience across devices, ensuring easy access to critical content for diverse audiences.